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Tomato Salad

A PRODUCT DEVELOPMENT AND INNOVATION AGENCY

We are food product development specialists. We support your business to deliver creative innovation, taking ideas from concept to launch, improve existing products, and provide expert advice and coaching for your business. We work across all platforms of the food industry with each project bespoke and tailored to our customers needs

WHAT WE DO

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PRODUCT DEVELOPMENT

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​ItsFood can seamlessly integrate ourselves into your business to deliver a range of market leading product development with pace. Our proven track record of launching outstanding quality, commercially astute product ranges across many product areas and categories, gives absolute confidence that we will add significant value to your business.

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TRAINING & DEVELOPMENT

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ItsFood know that investing in your team is invaluable – elevating a great food culture, getting colleagues engaged and passionate about product and improving existing knowledge can give you an advantage in the margins. We can build your teams confidence in sensory and taste development, presenting product, how to build product ranges, developing brand values and interpreting tiering.

plated Food

CULINARY INSPIRATION

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ItsFood can tailor your needs and implement a variety of approaches from hands on sessions with your teams, blue sky innovation sessions, ingredients workshops, cuisine or subject deep-dives, product presentations with clients, inspirational tasting events…the list goes on and we’re always innovating to test new ways of being creative.

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BUSINESS STRATEGY

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We provide a range of tailored services including market analysis, trend forecasting, and competitive insights, to help you identify opportunities and threats. Whether you're a small start-up or an established enterprise, we collaborate closely to ensure your business aligns with evolving consumer demands and industry trends, delivering a comprehensive roadmap for success. Our goal is to empower your food business, regardless of its size, for sustainable growth and competitiveness.

Vintage Cookbook

RECIPE DEVELOPMENT

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ItsFood have the expertise, technical knowledge and practical culinary skills to help your business. We can work independently in our development kitchens or collaboratively with your teams, your suppliers or your clients to help solve all your recipe challenges. We have an expert understanding of food manufacturing processes & know how to scale recipes accurately whilst ensuring quality and consistency is protected.

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MENTORING & COACHING

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ItsFood have a wealth of experience and a proven track record of mentoring and coaching high performing individuals at all levels. Our team operate with honesty, integrity, productive challenge and confidentiality to empower your team to develop their careers and add value to your business.

ITSFOOD NOTEPAD

WHY ITSFOOD

Simon-Ball
Working with James & Jon has been a transformative experience for how we think about our approach to innovation. Their unparalleled expertise in food development and innovation has taken our thinking to new heights. From the initial concept to the final launch, they demonstrate a deep understanding of market trends, consumer preferences, and the technical intricacies of food science. They don’t just deliver what you ask for—they go above and beyond, providing creative solutions that exceeded our expectations. Their experience, expertise & commitment to quality, innovation, and collaboration, makes Its Food an invaluable partner.

Simon Ball, Managing Director

Ornua Food Brand design
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